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Marketing to Divorce Attorneys Strategic Playbook

Break Into the Divorce Niche With Confidence, Credibility, and Strategy

Most professionals in the mortgage space think marketing to attorneys means dropping off a flyer or attending a local event. But in family law, that approach barely registers. This isn’t just another business vertical; it’s a credibility game played at a higher level.

Attorneys Don’t Need a Loan Officer. They Need a Strategic Partner.

If you’ve ever tried to build relationships with family law attorneys and got ghosted, gatekept, or treated like a rate quote, you’re not alone.

The truth is: most mortgage professionals approach the legal world with the wrong language, no strategy, and nothing to offer beyond a business card.

This playbook changes that.

You’re about to step into a more innovative way of thinking about marketing. A way that isn't transactional, but transformational, for both you and the attorneys you serve. Each section is crafted to guide you through how divorce attorneys think, what they value, and how to communicate effectively with them.

WHAT YOU GET INSIDE

This isn't fluff. It’s a tactical guide for professionals who are ready to build something real in the divorce space.

Here's what’s inside:

  • A complete framework to approach divorce attorneys with strategy, not sales
  • Attorney persona builder to refine your message and target the right firms
  • Outreach scripts + gatekeeper messaging that get you past the front desk
  • Strategic conversation planner to position yourself as a neutral financial ally
  • 30-Day Action Plan to get your first referral meeting booked
  • Sample email templates + legal-aligned talking points
  • Implementation Guide to move from insight to action—fast

Ready to Build a Divorce-Focused Referral Pipeline?

Instant Download | Proven Strategy | No Fluff Plans, Actions, and Strategies.

Just $97 to Start Building Stronger Relationships and Referrals

Download Today!

Playbook FAQ Section

Q: Is this part of the CDLP® Certification?

No, this playbook is a standalone strategic action plan. However, it is designed to align with and lead into the full CDLP® Certification and business development program when you're ready to take the next step.

Q: Do I need to be CDLP® certified to use this?

Not at all. This is ideal for professionals who want to establish credibility with attorneys and understand what it takes before committing to full certification.

Q: What format is the playbook delivered in?

You’ll get an instantly downloadable, fully designed PDF. It includes fillable fields, templates, and bonus materials you can use right away.

Q: Will I get updates if the playbook is revised?

Yes! You’ll get any future updates to this edition at no extra cost.

Q: What if I still have questions?

Reach out to our team any time at [email protected]; we’re happy to help.

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Get CDLP® Certified Today!

The Certified Divorce Lending Professional (CDLP®) Certification prepares you to become an integral member of the professional divorce team by providing you with the required background knowledge base, business model, and ongoing marketing and support.

Get Certified Today

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Fill out the quick contact form below, and a member of our team will contact you.

 
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