Discover the power of our self-paced, recorded coaching program, meticulously crafted from years of successful experiences. This four-step approach is designed to streamline the launch and expansion of your divorce mortgage planning business as a Certified Divorce Lending Professional (CDLP®). With extensive CDLP® marketing materials and a presentation toolkit, this program facilitates your initial engagements and positions you as a vital member of the divorce team, thereby enhancing your referral potential.

Transform Your Business Development Strategy

Business development in divorce mortgage planning goes beyond traditional sales and marketing. It employs a strategic methodology that leverages established messages and tactics, transitioning you from a mortgage expert to a respected advisor in the niche of Divorce Mortgage Planning.

Step One: Planning and Prepping Your Divorce Mortgage Planning Practice

  • Preparing Your CDLP® Marketing Collateral: Equip yourself with unique marketing materials tailored specifically for CDLP®s.
  • Building Your Audience and Knowing Your Numbers: Understand your target audience and track key metrics to measure your success.
  • CDLP® Unique Selling Proposition (USP): Define what sets you apart from the competition in the divorce mortgage planning niche.

Step Two: Opening Doors and Getting the Appointment

  • The Warm Referral and The Cold Approach: Master techniques for obtaining warm referrals and making cold approaches effectively.
  • Scheduling the Meeting and Making the Initial Call: Learn the best practices for scheduling meetings and making impactful first impressions.
  • Cold Approach and the CDLP® 10|20 Process: Implement the CDLP® 10|20 process to enhance your cold outreach strategy.

Step Three: Handling the Initial Meeting

  • Delivering a Referrable Message and Managing the Meeting: Craft and deliver messages that resonate and manage meetings with confidence.
  • The Initial Partner Meeting Presentation: Utilize our presentation toolkit to impress and engage potential partners in your first meeting.

Step Four: The Follow-Up Process

  • Nurturing the Relationship: Develop strategies to build and maintain strong relationships with your partners and clients.
  • Bonus Conversations from Successful CDLP®s: Gain insights and tips from experienced CDLP®s who have successfully navigated the divorce mortgage planning landscape.

Unique Marketing Collateral

The marketing collateral included in the CDLP® Business Development program is exclusive to this program. It stands apart from the materials used in other coaching and marketing initiatives, ensuring you have the unique tools needed to succeed.

Jody Bruns
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