This self-paced recorded coaching program, built on years of successful experiences, offers a four-step approach designed to streamline the launch and expansion of your divorce mortgage planning business as a Certified Divorce Lending Professional (CDLP®). It includes extensive CDLP® marketing materials and a presentation for meetings, aimed at facilitating your initial engagements and conveying a message that highlights your contributions to the divorce team, enhancing your referral potential.
Business development transcends traditional sales and marketing efforts. It employs a strategic methodology of established messages and strategies to transition you from a mortgage expert to a respected advisor in the niche of Divorce Mortgage Planning.
Step One: Planning and Prepping Your Divorce Mortgage Planning Practice
- Preparing Your CDLP® Marketing Collateral
- Building Your Audience and Knowing Your Numbers
- CDLP® Unique Selling Proposition - USP
Step Two: Opening Doors and Getting the Appointment
- The Warm Referral and The Cold Approach
- Scheduling the Meeting and Making the Initial Call
- Cold Approach and the CDLP® 10|20 Process
Step Three: Handling the Initial Meeting
- Delivering a Referrable Message and Managing the Meeting
- The Initial Partner Meeting Presentation
Step Four: The Follow-Up Process
- Nurturing the Relationship
- Bonus Conversation from Successful CDLP®s
The marketing collateral used in the CDLP® Business Development program is unique to this program and differs from the collateral in coaching and marketing programs.
